Canon Marketing Recommendations Composition

Canon reductions profit outlook on initially annual drop in sophisticated camera sales 24 August 2013

Link: html TOKYO (Reuters) -- Japan's Rule Corp cut its operating profit perspective for the other quarter in a row, listed below analysts' estimations, warning that sales of its signature high-end video cameras will fall this year the first time since their very own launch in 2003. The world's major camera manufacturer said this now recognizes global economical gloom contracting sales of its digital interchangeable-lens cameras to 8 , 000, 000 through 12 , from eight. 2 , 000, 000 last year. Require from camera buffs will remain weak in Europe, and fail to retrieve as quickly in China as Canon got expected. While the company's point-and-shoot digital camera product sales have been hit in recent years as consumers more and more use mobile phones to take informal shots, the high-margin interchangeable-lens format favoured by specialist photographers and enthusiasts offers seen development every year about 2012, firm officials explained. Despite a rebound in operating revenue for July-September from a weak quarter a year previously, Canon lowered its full-year operating income forecast to 360 billion yen ($3. 70 billion). That analyzes with an average of 378. 5 billion yen based on 3 analysts' estimates according to Thomson Reuters Starmine. " Until just lately, interchangeable-lens sales' growth was close to dual figures even though the economy was bad. Great people are delaying consumption of luxury things such as cameras, " Main Financial Official Toshizo Tanaka said within a briefing in Tokyo, adding that buyers had become even more sensitive to price. In July, predicting a pickup in Cina in the second half of the year, the company forecast operating profit would be 380 billion yen, compared with 324 billion yen for 2012. Tanaka said protracted gloom in Europe was half of the basis for the downwards revision. Several said this now perceives sales of the digital...

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