Metissage background information
Carrefour is a global retail sequence with its headquarters located in Levallois-Perret, France. Melange operates generally in the European Union, South America, East Asia and Northern Africa. It is the number 1 selling group in Europe and number 2 selling group globally in terms of income after Wal-Mart. Carrefour features 12 547 stores, 456 295 employees in twenty nine countries throughout the world. Carrefour's initial store was opened in 1960, in Annecy, France and today the initial store remains to be operating and it is the smallest Carrefour location in the world. The Melange group started the idea of a вЂhypermarket, ' which is a large outlet including both a grocery store and department store beneath one roof top. Carrefour's closed fist вЂhypermarket' opened up in 1963, in Saint-Genevieve-des-Bois, France. Through the years Carrefour has created many of its own products and services. A number of examples happen to be; in 1976, Carrefour launched it personal unbranded business line " Biens Libres, вЂќ in 1981, they presented their own repayment card " the Go Card, вЂќ and in 1984, they launched Carrefour Insurance Services.
In its home country of France, Metissage saw and continues to find growth and expansion through acquisition of rivals and from within. France is home to 3857 stores of the Metissage group or about 31% of Carrefour's total number of outlets globally. France continues to be Carrefour's key customer, accounting for approximately 48% of Carrefour's global sales or в‚¬77 901 million in 2006. Metissage and its major developments in France
The Carrefour group is a France leading distribution groups. It's the second greatest retail group in the world in terms of revenue after Wal-Mart and the largest in Europe so in France. Carrefour stores are very huge retail facility which provides an enormous range of products under 1 roof, which include full lines of food and standard merchandise.
пѓThe French market is the biggest for Metissage. Indeed in 2007, Carrefour sales in France symbolizes 42085mв‚¬ which can be more than 45% of their total revenue.
пѓThe group currently operates 4 main grocery store formats in France and currently has over 3698 stores, either company-operated or perhaps franchises. Each four diverse stores goal a specific marketplace and have its very own strategy. Below all the shops present in Portugal for each section.
-Hypermarkets " Decision and top quality for everyoneвЂќ
Revenue area в‰Ґ 2500 m2
Offer of food: 3000в‰¤ X в‰¤ 5000 ref
Offer of non food item: 20000в‰¤ X в‰¤ 35000 ref
Site: Usually for the outskirts of cities
-Supermarkets: " The retail price people desire, close to homeвЂќ
Sales area: 400в‰¤ Times в‰¤ 2500m2
Offer of food: в‰¤3000 ref
Provide of non food item: в‰¤ 20000 ref
Location: In small and medium-sized cities
-Hard discount retailers " Grocery store products for lower pricesвЂќ Sales place: 400в‰¤ Times в‰¤ twelve hundred m2
Present of food: в‰¤ multitude of ref
Area: In small , medium-sized metropolitan areas
-Convenience stores: " Precisely what you need, correct next doorвЂќ Sales location: 120в‰¤ X в‰¤ 300m2
Offer of food: в‰¤ 500 ref
Location: Located in the city middle, at the heart of neighbourhoods, or perhaps in the villages
In England, there are:
-216 hypermarkets which represent 54% of total France net product sales -1024 supermarkets which represent 22% of total The french language net sales -804 hard discount which in turn represent seven percent of total French net sales -1654 convenience stores which represent 17% of total French net sales
I)Why Metissage is successful in France?
Melange Company is usually developed in the own region (knowledge with the French industry and the France culture) and has discovered through the many years how to reach the requires and the wishes of the customers and modified itself to their evolution.
A)The success because of Carrefour technique
1)An useful channel of distribution:
This kind of multinational features diversified their distribution funnel to satisfy all of the customers (from small retail outlet in town to big store close to...