Corporate Communication- What Makes a brandname Unique Article

Kirsten Jade Adams

201004214

What makes a brand unique?

OSW1B21

Table of Contents

* Introduction……………. …………………………………………………2 2. What makes a brandname unique…………………………………….. …………………………….. …3 5. The characteristics of the unique brand……………. …………………………………………………………. 3 * so why should consumers work with unique brands?

* Conclusion…………………………………………………………………. 4 * Bibliography………………………………………………………………5

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A unique manufacturer involves TRUST and PERSISTENCE!!

1

INTRO

What makes your own brand unique? An effective brand is one that evolves and sustains over time a strong, positive photo in the minds of buyers. Brand reliability and consistency are what make your own brand unique. Trust is a foundation of virtually any successful brand. It reassures the customer which the product or service they are really buying will certainly live up to anticipations. Its a simple deal: if the brand delivers, its paid; if it comes short, the customer will almost certainly consider their organization elsewhere. (Curtis 2004: 28). A brand should always be consistent in order to maintain their relationships with loyal clients. Brand value is also an additional concept to support in the uniqueness of a company. Coopers and simons explained " A big change in any in the financial, market, brand or legal elements can significantly affect brand equity”. ( 1997: 42). A brand demands something different in comparison to other brands so that it can be unique. Two brands that will be mentioned in this essay are Cell phone and Apple as exclusive brands. " A genuine brand is about gaining the customer, as well as the more differentiated a brand is, the easier you should communicate effectively with the customer”. (Hill 2000: 9). A true brand is observed by the consumer as one of a kind. It is not the particular brand that may be unique, what makes a brand unique is the support the consumer gets. Did the item live up to the consumers objectives? A genuine brand provides benefit or great brand value to their customers.

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Bibliography: Coopers, A. and Simons, P. (1997) Brand equity Lifestage: An Pioneeringup-and-coming Revolution, London, uk: TBWA Simons Palmer.

Curtis, J (2004) ‘Brands we trust', Advertising, 28 The spring: 28-30.

Hill, M (2000) ‘ The brand name mindset', United States, D. At the. Knapp. 5-9

Hill, M (2000) ‘ The brand mindset', United States, D



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